Go to about 1:35 of this video and watch from there. I assume it's a wrap. Not sure I like it but it's different and attention getting.
I think that's a combination of 'lace' and 'panel' painting; he's a Ranchero done in a similar fashion:
It's definitely paint. SoCal Chicano car culture. Look up the low rider community, and you can see entire cars done in this style. Doing the roof with the lace style is traditional. Origionally they would actually spread a lace cloth over the roof, paint it and remove the cloth, then airbrush accents. When done right it's breathtaking, but don't ever scratch it as touch up is impossible. Plus a heavy use if metallics in the accent areas. Whitney