Hi everyone - this is something that has been on my mind for a while now, why the heck is there not a bigger market for the Ranchero? It kills me that the El Camino gets more spotlight in the car-world than a Ranchero. In all honesty I think the Ranchero looks much better!! Of course there are years that the El Camino was a nice looking car, but not enough to make it more popular. And I ain't hating on Chevy's, I have a 71' C10 (hauler). But Ranchero vs. El Co's, I think there no competition. So what is it that happened years ago, that did not allow the Ranchero to become more popular nowadays? When I look at the prices of Rancheros for sale, for the most part they are cheap, but when comapred to a El Co in similar condition it's sell for a lot more. In the end I guess this is good for all of us because we can pick them up for cheaper. But again it kills me that Rancheros don't get the props they deserve! Do you guys think that there are more bow-tiers out that and that's the reason? I think it's time for the Ranchero to get some spotlight and allow the collectiable value to go up! This is so sad, but I bet if there was movie or some hollywood star that had a Ranchero in the soptlight, it would get popular. When you do see a Ranchero in a movie, it usually in the background or passing by. Thought I'd get everyones thoughts on this to see you feel the same. GO RANCHEROS!!!!